Consumer Behavior 11ed by Leon G Schiffman


ISBN : 9780273787136
PENERBIT : Pearson; 11 edition
TAHUN : 2015

Out of stock

SKU: 9780273787136 Categories: ,


The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

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Weight 15 kg


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