Understanding Strategic Management 2e


ISBN : 9780199581610
Author : Henry
Publisher : Oxford
Edition/Year : 2011

SKU: 9780199581610. Category: , .

Product Description

The text adopts an extremely user-friendly writing style and approach to help students readily engage with sometimes complex material.
A wealth of real life examples are included to help illustrate the core concepts and theory behind strategic management.
Understanding Strategic Management 2e provides concise coverage of this topic area with strong emphasis on the key tools of analysis, allowing students to engage with the subject with confidence.
An extensive Online Resource Centre, clearly linked with the text, provides depth and breadth to the text without adding to the page extent.

New to this edition

Content has been completely updated throughout, with a large proportion of new case and illustrative material added from newly industrialising countries such as India and China.
Case and illustrative examples have been fully updated using business examples that students will be aware of, helping aid the application of theory to practice.
New material has been included to cover the public sector; strategy formulation and the use of tools and techniques in Strategic Management.
Two brand new features have been added to the Online Resource Centre. The Tools and Techniques feature will link the book content to more quantitative material held on the ORC. The Key Work feature will provide students with more in-depth information online thus providing greater information for those students and courses that require it without adding to the books extent.

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