9781944659011

Services Marketing: People, Technology, Strategy (Eighth Edition) by Lovelock

Rp365,000

Publisher : Pearson India; 8th edition
ISBN : 9781944659011
Year : 2016

SKU: 9781944659011. Category: , .

Product Description

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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