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Pricing: Making Profitable Decisions 3rd Edition by Kent B Monroe

Rp3,205,000

Publisher : McGraw-Hill/Irwin, 3 edition
ISBN : 9780072528817
Year : 2002

SKU: 9780072528817. Category: , .

Product Description

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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