Consumer Behavior 11ed by Leon G Schiffman


ISBN : 9780273787136
PENERBIT : Pearson; 11 edition
TAHUN : 2015

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SKU: 9780273787136. Category: , .

Product Description

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

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Additional Information

Weight 1,5 kg


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