9781439041406

Basic Marketing Research, International Edition (with Qualtrics Printed Access Card) by Churchill

Rp325,000

Publisher : Cengage Learning, Inc
ISBN : 9781439041406
Year : 2010

SKU: 9781439041406. Category: , .

Product Description

Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it’s written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they’ve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you’ll learn more about how experts gather data and how to use it yourself to turn greater profits.

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