The book is based on the histories of 12 well-known high achievers brought out in a series of interviews with the authors. The interviewees — including Terrence Conran of Conran’s and Anita Roddick of The Body Shop — are frank about what they see as the essential ingredients for success and how they made it themselves. The way they have approached their careers shows throughout the book — some are obvious mavericks and others have worked exceedingly hard to get where they are today. They all have one thing in common — they wanted to succeed. Most also have had some form of financial training.