Pricing: Making Profitable Decisions 3rd Edition by Kent B Monroe


Publisher : McGraw-Hill/Irwin, 3 edition
ISBN : 9780072528817
Year : 2002

SKU: 9780072528817 Categories: ,


Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.


There are no reviews yet.

Be the first to review “Pricing: Making Profitable Decisions 3rd Edition by Kent B Monroe”

Your email address will not be published. Required fields are marked *