Business Research Methods 12Ed by Cooper


Publisher : McGraw-Hill
ISBN : 9781259070952
Year : 2014

SKU: 9781259070952 Categories: ,


The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students’ grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.


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